Vice President, Marketing
Last Updated: March 2025
Source: BuiltIn
The Vice President of Marketing is responsible for overseeing the company’s marketing strategy, brand development, and overall communication efforts. This role leads the marketing team, ensuring alignment with business objectives and driving customer engagement, brand awareness, and revenue growth. The VP will manage both digital and traditional marketing channels, leverage market insights, and collaborate with cross-functional teams to develop innovative campaigns. With a focus on data-driven results, the VP of Marketing will also optimize performance metrics and implement strategies to strengthen the company’s position in the market.
$221,207
Avg. Base Salary
$54,384
Avg. Additional Comp.
$275,341
Avg. Total Comp.
$350,000
Max. Comp.
This data highlights the compensation structure for Vice Presidents of Marketing, showing an average base salary of $221,207. Additional compensation, which includes bonuses, stock options, or other incentives, averages $54,384, bringing the total average compensation to $275,341. The highest reported total compensation reaches $350,000, reflecting the earning potential for top-performing executives in this role.
Salary Median
This chart displays the median salary of Vice Presidents of Marketing across major cities. San Francisco offers the highest median salary, followed by Los Angeles and New York, while Chicago has the lowest. The overall trend suggests that cities with strong technology and innovation hubs, like San Francisco, tend to offer higher salaries for marketing executives.
Salary Ranges
This chart shows the salary range for Vice Presidents of Marketing across major U.S. cities. San Francisco offers the highest earning potential, with both minimum and maximum salaries peaking compared to other cities. While New York also offers a strong maximum salary, the overall average highlights a notable gap between the lowest and highest compensation levels in the role.
Compensation Analysis
This chart highlights the breakdown of average base salary and additional cash compensation for Vice Presidents of Marketing across key U.S. cities. San Francisco leads with the highest total compensation, driven by both a strong base salary and significant bonus potential. Overall, additional cash compensation plays a notable role in total earnings, especially in competitive markets like New York and San Francisco.
Average Salary by Gender
This chart highlights average salaries for Vice Presidents of Marketing based on gender. Female VPs report the highest average salary, slightly ahead of their male counterparts, while those identifying as "Other" or choosing not to specify earn somewhat less. The data suggests relatively small but notable differences in compensation across gender categories in this role.
Average Salary (Years of Experience)
This chart presents average salaries for Vice Presidents of Marketing based on years of experience. Interestingly, those with less than one year of experience report the highest average salary, surpassing even those with 7+ years. This may reflect unique hiring circumstances or higher compensation for externally recruited, fast-tracked executives.
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