Digital Marketing Manager
Last Updated: March 2025
Source: BuiltIn
A Digital Marketing Manager is responsible for developing and executing online marketing strategies to enhance brand awareness, drive website traffic, and generate leads or sales. They oversee digital campaigns across multiple platforms, including social media, search engines, email, and content marketing. Key responsibilities include SEO optimization, paid advertising (PPC), analytics tracking, and audience engagement. They also collaborate with designers, content creators, and developers to ensure cohesive branding and effective digital presence. A strong understanding of marketing trends, data analysis, and digital tools is essential for success in this role.
$96,711
Avg. Base Salary
$13,626
Avg. Additional Comp.
$109,587
Avg. Total Comp.
$224,000
Max. Comp.
This chart highlights the compensation breakdown for Digital Marketing Managers. On average, they earn a base salary of $96,711, with an additional $13,626 in bonuses or incentives, bringing total average compensation to $109,587. The highest reported total compensation reaches up to $224,000, reflecting potential for substantial earnings at the top end.
Salary Median
This chart shows the median salary for Digital Marketing Managers across major cities. San Francisco leads with the highest median pay, while Chicago shows the lowest. Overall, the national average median salary for this role sits around $100,000, reflecting strong compensation trends in the digital marketing field.
Salary Ranges
This chart illustrates the salary range for Digital Marketing Managers across key cities. San Francisco stands out with the highest maximum salary nearing $200,000, while Chicago shows the lowest maximum and minimum compensation. The average range reveals a broad disparity, highlighting how geography significantly impacts earning potential in this role.
Compensation Analysis
This chart displays the average base salary and additional cash compensation for Digital Marketing Managers across major cities. San Francisco leads in total compensation, with a notably higher portion of additional cash compared to other cities. Los Angeles also shows a strong compensation package, while Chicago reflects the lowest overall earnings in this role.
Average Salary by Gender
This chart shows salary data for Digital Marketing Managers by gender. Those who did not specify their gender have the highest average salary, followed by male and female respondents. Individuals identifying as "Other" have the lowest reported average salary, suggesting a potential pay disparity across gender identities.
Average Salary (Years of Experience)
This chart displays average salary by years of experience for Digital Marketing Managers. As expected, salary increases with experience, with professionals who have 7+ years earning the highest, followed closely by those in the 5–7 year range. Interestingly, those with under one year of experience earn more than those with 1–3 years, possibly due to differences in job levels or specific company hiring patterns.
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