Senior Marketing Manager
Last Updated: March 2025
Source: BuiltIn
The Senior Marketing Manager is responsible for developing and executing strategic marketing initiatives to drive brand awareness, customer engagement, and business growth. This role involves overseeing multi-channel campaigns, managing budgets, analyzing market trends, and optimizing marketing performance based on data-driven insights. The position requires strong leadership to guide cross-functional teams, collaborate with stakeholders, and ensure alignment with business objectives. Additionally, the Senior Marketing Manager plays a key role in market research, competitive analysis, and identifying opportunities for innovation and expansion.
$133,381
Avg. Base Salary
$14,213
Avg. Additional Comp.
$147,595
Avg. Total Comp.
$199,500
Max. Comp.
This summary highlights compensation benchmarks for Senior Marketing Managers. The average base salary is $133,381, with an additional $14,213 in bonus or incentive pay, bringing total average compensation to $147,595. At the high end, total compensation can reach up to $199,500, reflecting strong earning potential for top performers.
Salary Median
This chart shows the median salary for Senior Marketing Managers across major U.S. cities. San Francisco leads with the highest median salary, followed by Los Angeles and New York, while Chicago lags slightly behind. The data reflects a regional trend where West Coast cities tend to offer more competitive compensation for this role.
Salary Ranges
This chart presents the minimum and maximum salary ranges for Senior Marketing Managers across major U.S. cities. San Francisco leads in both categories, offering the highest potential earnings, while Chicago shows the lowest minimum and maximum salary figures. Overall, there is a clear upward trend in compensation on the West Coast, particularly for more experienced or high-performing professionals.
Compensation Analysis
This chart compares average base salaries and additional cash compensation for Senior Marketing Managers across major cities. San Francisco offers the highest total compensation, driven by both strong base pay and bonus incentives. In contrast, Chicago and New York offer lower compensation overall, with bonuses making up a smaller portion of the total package.
Average Salary by Gender
This chart shows the average salary for Senior Marketing Managers by gender. Individuals who did not specify their gender report the highest earnings, while those identifying as "Other" earn the least on average. Salaries for male and female professionals are nearly identical, suggesting relative pay equity between those groups at this level.
Average Salary (Years of Experience)
This chart shows average salaries for Senior Marketing Managers based on years of experience. Compensation steadily increases with experience, with the largest gains occurring between the 1–3 year and 5–7 year marks. Salaries plateau slightly after 7 years, suggesting a leveling off in base pay at the senior manager level.
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