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How Is AI Enhancing Attribution For Marketers?

CMO Strategy, AI & Innovation, Data & Analytics

How Is AI Enhancing Attribution For Marketers?

CMO Strategy, AI & Innovation, Data & Analytics

CMO Strategy, AI & Innovation, Data & Analytics

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How Does Company Revenue Influence Marketing Budgets?

How Does Company Revenue Influence Marketing Budgets?

Email Is Still King For B2C, Followed By Social, Websites, Apps

Email Is Still King For B2C, Followed By Social, Websites, Apps

Discounts Are The Best Way To Bring Back Disengaged Customers

What Are Brands Asking From Agencies?

What Are Brands Asking From Agencies?

CMOs' Budget Forecast for 2025

CMOs' Budget Forecast for 2025

AI & Innovation

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High-Growth Firms Prioritize MarTech For Measurement And Attribution Methods

High-Growth Firms Prioritize MarTech For Measurement And Attribution Methods

AI Personalization Selected As Most Impactful Trend

AI Personalization Selected As Most Impactful Trend

53% Place Social Media As Most Likely To Risk Brand

Brand Strategy

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Discounts Are The Best Way To Bring Back Disengaged Customers

What Are Brands Asking From Agencies?

What Are Brands Asking From Agencies?

CMOs' Budget Forecast for 2025

CMOs' Budget Forecast for 2025

Budgets & ROI

Featured

How Does Company Revenue Influence Marketing Budgets?

How Does Company Revenue Influence Marketing Budgets?

Segmentation, Targeting & ROI Are Primary Focuses For Influencer Marketing Strategies

Segmentation, Targeting & ROI Are Primary Focuses For Influencer Marketing Strategies

CMOs' Budget Forecast for 2025

CMOs' Budget Forecast for 2025

Customer Experience

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Email Is Still King For B2C, Followed By Social, Websites, Apps

Email Is Still King For B2C, Followed By Social, Websites, Apps

Discounts Are The Best Way To Bring Back Disengaged Customers

Customers Are Leading More CX Investment Decisions Than Competitors

Customers Are Leading More CX Investment Decisions Than Competitors

Data & Analytics

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Discounts Are The Best Way To Bring Back Disengaged Customers

What Are Brands Asking From Agencies?

What Are Brands Asking From Agencies?

High-Growth Firms Prioritize MarTech For Measurement And Attribution Methods

High-Growth Firms Prioritize MarTech For Measurement And Attribution Methods

Account-Based Marketing

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Segmentation, Targeting & ROI Are Primary Focuses For Influencer Marketing Strategies

Segmentation, Targeting & ROI Are Primary Focuses For Influencer Marketing Strategies

High-Growth Firms Prioritize MarTech For Measurement And Attribution Methods

High-Growth Firms Prioritize MarTech For Measurement And Attribution Methods

Factors That Slow Down The B2B Purchasing Process

Factors That Slow Down The B2B Purchasing Process

Teams & Agencies

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Influencers Are Not Credible Sources, According To Journalists

Influencers Are Not Credible Sources, According To Journalists

Segmentation, Targeting & ROI Are Primary Focuses For Influencer Marketing Strategies

Segmentation, Targeting & ROI Are Primary Focuses For Influencer Marketing Strategies

What Are Brands Asking From Agencies?

What Are Brands Asking From Agencies?

Sales Strategy

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B2B Content Marketers Are Inspired By Research, Data

B2B Content Marketers Are Inspired By Research, Data

CEOs Point To Marketing To Solve Bottom-Line Related Challenges

CEOs Point To Marketing To Solve Bottom-Line Related Challenges

Honest Reviews Of Pros And Cons Top Purchasing Sway

Honest Reviews Of Pros And Cons Top Purchasing Sway

Social Responsibility

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Discounts Are The Best Way To Bring Back Disengaged Customers

CEOs Point To Marketing To Solve Bottom-Line Related Challenges

CEOs Point To Marketing To Solve Bottom-Line Related Challenges

B2B CMOs are Responsible For What GTM Areas?

B2B CMOs are Responsible For What GTM Areas?

Demand Generation

Advertising & Creative

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Social Media Ads Gaining Speed On Effectiveness Of Email Marketing

Social Media Ads Gaining Speed On Effectiveness Of Email Marketing

Consumers Are Widely Unimpressed By The Digital Ad Experience

Consumers Are Widely Unimpressed By The Digital Ad Experience

What Are Brands Asking From Agencies?

What Are Brands Asking From Agencies?

Featured

B2B Content Marketers Are Inspired By Research, Data

B2B Content Marketers Are Inspired By Research, Data

Segmentation, Targeting & ROI Are Primary Focuses For Influencer Marketing Strategies

Segmentation, Targeting & ROI Are Primary Focuses For Influencer Marketing Strategies

What Are Brands Asking From Agencies?

What Are Brands Asking From Agencies?

Websites & Landing Pages

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B2B Content Marketers Are Inspired By Research, Data

B2B Content Marketers Are Inspired By Research, Data

Consumers Are Widely Unimpressed By The Digital Ad Experience

Consumers Are Widely Unimpressed By The Digital Ad Experience

Email Is Still King For B2C, Followed By Social, Websites, Apps

Email Is Still King For B2C, Followed By Social, Websites, Apps

Featured

Social Media Ads Gaining Speed On Effectiveness Of Email Marketing

Social Media Ads Gaining Speed On Effectiveness Of Email Marketing

Subscribing To Promotional Email For A Coupon Is Appealing, Social Posting Is Not

Subscribing To Promotional Email For A Coupon Is Appealing, Social Posting Is Not

Email Is Still King For B2C, Followed By Social, Websites, Apps

Email Is Still King For B2C, Followed By Social, Websites, Apps

Featured

Community-Centered Events Remain Most Successful At Bringing In Prospects, Webinars Least

Community-Centered Events Remain Most Successful At Bringing In Prospects, Webinars Least

What Are Brands Asking From Agencies?

What Are Brands Asking From Agencies?

Paid Social, Email Top Lead Gen For U.S. And U.K. Lead Generation

Paid Social, Email Top Lead Gen For U.S. And U.K. Lead Generation

Experiential

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Community-Centered Events Remain Most Successful At Bringing In Prospects, Webinars Least

Community-Centered Events Remain Most Successful At Bringing In Prospects, Webinars Least

What Are Brands Asking From Agencies?

What Are Brands Asking From Agencies?

Advertising And Marketing Media Spend Grew By 11%

Advertising And Marketing Media Spend Grew By 11%

Search & SEO

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What Are Brands Asking From Agencies?

What Are Brands Asking From Agencies?

Paid Social, Email Top Lead Gen For U.S. And U.K. Lead Generation

Paid Social, Email Top Lead Gen For U.S. And U.K. Lead Generation

Social Media, Digital Ads, Email Bring Customers In

Social Media, Digital Ads, Email Bring Customers In

Social Media

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Social Media Ads Gaining Speed On Effectiveness Of Email Marketing

Social Media Ads Gaining Speed On Effectiveness Of Email Marketing

Subscribing To Promotional Email For A Coupon Is Appealing, Social Posting Is Not

Subscribing To Promotional Email For A Coupon Is Appealing, Social Posting Is Not

Email Is Still King For B2C, Followed By Social, Websites, Apps

Email Is Still King For B2C, Followed By Social, Websites, Apps

Featured

B2B Content Marketers Are Inspired By Research, Data

B2B Content Marketers Are Inspired By Research, Data

Paid Social, Email Top Lead Gen For U.S. And U.K. Lead Generation

Paid Social, Email Top Lead Gen For U.S. And U.K. Lead Generation

52% Of B2C Marketers Use Over 5 Data Sources To Build Target Audiences

52% Of B2C Marketers Use Over 5 Data Sources To Build Target Audiences

Influencers & Word of Mouth

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Segmentation, Targeting & ROI Are Primary Focuses For Influencer Marketing Strategies

Segmentation, Targeting & ROI Are Primary Focuses For Influencer Marketing Strategies

What Are Brands Asking From Agencies?

What Are Brands Asking From Agencies?

Social Media, Digital Ads, Email Bring Customers In

Social Media, Digital Ads, Email Bring Customers In

Featured

Influencers Are Not Credible Sources, According To Journalists

Influencers Are Not Credible Sources, According To Journalists

B2B Content Marketers Are Inspired By Research, Data

B2B Content Marketers Are Inspired By Research, Data

What Are Brands Asking From Agencies?

What Are Brands Asking From Agencies?

Video & Webinars

Featured

Community-Centered Events Remain Most Successful At Bringing In Prospects, Webinars Least

Community-Centered Events Remain Most Successful At Bringing In Prospects, Webinars Least

What Are Brands Asking From Agencies?

What Are Brands Asking From Agencies?

Social Media, Digital Ads, Email Bring Customers In

Social Media, Digital Ads, Email Bring Customers In

Radio vs. Podcasts

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2024 Marketing Expenditure Reached $551.4B, Representing 11% Growth

2024 Marketing Expenditure Reached $551.4B, Representing 11% Growth

Advertising And Marketing Media Spend Grew By 11%

Advertising And Marketing Media Spend Grew By 11%

Where Are Brands Investing?

Where Are Brands Investing?

Connected TV

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Consumers Are Widely Unimpressed By The Digital Ad Experience

Consumers Are Widely Unimpressed By The Digital Ad Experience

Entertainment, & Pharmaceutical & Medical Responsible For Majority Of TV Ad Impressions

Entertainment, & Pharmaceutical & Medical Responsible For Majority Of TV Ad Impressions

2024 Marketing Expenditure Reached $551.4B, Representing 11% Growth

2024 Marketing Expenditure Reached $551.4B, Representing 11% Growth

Featured

Social Media Ads Gaining Speed On Effectiveness Of Email Marketing

Social Media Ads Gaining Speed On Effectiveness Of Email Marketing

Email Is Still King For B2C, Followed By Social, Websites, Apps

Email Is Still King For B2C, Followed By Social, Websites, Apps

Humorous, Motivational & Educational Messages Are Most Appealing

Featured

Subscribing To Promotional Email For A Coupon Is Appealing, Social Posting Is Not

Subscribing To Promotional Email For A Coupon Is Appealing, Social Posting Is Not

Consumers Are Widely Unimpressed By The Digital Ad Experience

Consumers Are Widely Unimpressed By The Digital Ad Experience

Discounts Are The Best Way To Bring Back Disengaged Customers

Direct Mail

Featured

Email Is Still King For B2C, Followed By Social, Websites, Apps

Email Is Still King For B2C, Followed By Social, Websites, Apps

Humorous, Motivational & Educational Messages Are Most Appealing

Advertising And Marketing Media Spend Grew By 11%

Advertising And Marketing Media Spend Grew By 11%

Newspaper & Print

Featured

What Are Brands Asking From Agencies?

What Are Brands Asking From Agencies?

Social Media, Digital Ads, Email Bring Customers In

Social Media, Digital Ads, Email Bring Customers In

Humorous, Motivational & Educational Messages Are Most Appealing