Social Media Manager
Last Updated: March 2025
Source: BuiltIn
A Social Media Manager is responsible for developing, implementing, and managing a brand’s social media strategy to increase online presence, engagement, and brand awareness. They create and curate content, schedule posts, analyze performance metrics, and interact with the online community. Additionally, they stay up to date with trends, collaborate with marketing teams, and optimize strategies to align with business goals. Strong creativity, analytics, and communication skills are essential for success in this role.
$78,312
Avg. Base Salary
$7,266
Avg. Additional Comp.
$85,578
Avg. Total Comp.
$170,000
Max. Comp.
This chart displays the compensation breakdown for Social Media Managers. On average, they earn a base salary of $78,312, with an additional $7,266 in bonuses or incentives, bringing total average compensation to $85,578. Top earners in this role can make up to $170,000 annually.
Salary Median
This chart highlights the median salary of Social Media Managers across major U.S. cities. San Francisco leads with the highest median salary, while Chicago offers the lowest among the cities shown. Overall, the average median salary for Social Media Managers hovers around $74,000.
Salary Ranges
This chart shows the salary range for Social Media Managers across key cities. San Francisco offers the highest maximum and minimum salaries, while Los Angeles and Chicago trend lower in both categories. On average, the salary range for Social Media Managers spans from around $55,000 to $125,000.
Compensation Analysis
This chart highlights the comparison between base salary and additional cash compensation for Social Media Managers across major cities. Los Angeles shows the highest total compensation, driven by a notable amount of additional cash pay. While base salaries remain relatively consistent, variations in bonuses or incentives contribute to differences in total earnings.
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