Marketing Operations Manager
Last Updated: March 2025
Source: BuiltIn
The Marketing Operations Manager is responsible for optimizing marketing processes, systems, and analytics to enhance efficiency and drive business growth. This role involves managing marketing automation platforms, CRM integrations, campaign tracking, and data analysis to improve performance. The ideal candidate will collaborate with cross-functional teams to streamline workflows, ensure data integrity, and provide insights that support strategic decision-making. Strong analytical skills, attention to detail, and a deep understanding of marketing technology are essential for success in this role.
$101,042
Avg. Base Salary
$23,864
Avg. Additional Comp.
$124,906
Avg. Total Comp.
$220,000
Max. Comp.
This chart highlights the average compensation for Marketing Operations Managers. The average base salary is $101,042, with an additional $23,864 in bonuses or other compensation, bringing the total average compensation to $124,906. At the high end, total compensation can reach up to $220,000, reflecting strong earning potential in this role.
Salary Median
This chart displays the median salary for Marketing Operations Managers across key U.S. cities. San Francisco and Chicago offer the highest median salaries, while Los Angeles shows a slight dip below the average. Overall, the average median salary for this role remains just above $100,000, highlighting strong earning potential across regions.
Salary Ranges
This chart shows the minimum and maximum salary ranges for Marketing Operations Managers across major U.S. cities. New York leads with the highest maximum compensation, reaching over $200,000, while other cities like San Francisco and Chicago follow with more moderate ranges. Notably, minimum salaries remain fairly consistent across cities, suggesting a strong baseline for entry-level roles, while maximum pay varies more significantly with location and possibly seniority.
Compensation Analysis
This chart illustrates the average base salary and additional cash compensation for Marketing Operations Managers across major U.S. cities. San Francisco stands out with the highest total compensation, significantly boosted by generous additional cash compensation. On average, Marketing Operations Managers earn a solid total package, with most cities offering consistent base salaries around or above $100,000.
Average Salary by Gender
This chart displays the average salary of Marketing Operations Managers by gender. Salaries are highest among those who chose not to disclose their gender, while male and female respondents report similar compensation levels. Those identifying as "Other" report the lowest average salary, highlighting a potential area for equity and inclusion efforts within the field.
Average Salary (Years of Experience)
This chart highlights the average salary of Marketing Operations Managers based on years of experience. Salaries increase consistently with experience, beginning around $80,000 for those with 1–3 years and rising to over $115,000 for professionals with 7+ years in the field. This trend underscores the strong correlation between experience and earning potential in marketing operations.
More Salary Reports
