Chief Marketing Officer
Last Updated: March 2025
Source: BuiltIn
The Chief Marketing Officer (CMO) is responsible for leading an organization's marketing strategy, brand positioning, and customer engagement initiatives. This executive oversees all aspects of marketing, including digital marketing, advertising, public relations, product marketing, and market research. The CMO collaborates with other departments to drive revenue growth, enhance brand awareness, and optimize customer experiences. They develop data-driven marketing campaigns, manage budgets, and analyze performance metrics to ensure alignment with business objectives. Strong leadership, strategic thinking, and expertise in emerging marketing trends are essential for success in this role.
$239,997
Avg. Base Salary
$60,847
Avg. Additional Comp.
$298,024
Avg. Total Comp.
$475,000
Max. Comp.
Chief Marketing Officers (CMOs) earn an average base salary of $239,997, with additional compensation averaging $60,847, bringing the total average compensation to $298,024. The highest reported total compensation for CMOs reaches $475,000. These figures reflect the significant earning potential of top marketing executives, who play a crucial role in driving brand strategy and business growth.
Salary Median
This line chart presents the median salary of Chief Marketing Officers (CMOs) across major U.S. cities. New York has the highest median salary, followed by a decline in Chicago and a significant drop in Los Angeles, while San Francisco sees a slight recovery. The variation in salaries reflects regional differences in the cost of living, demand for executive talent, and industry concentration in each city.
Salary Ranges
This chart compares the minimum and maximum salaries for Chief Marketing Officers (CMOs) across major U.S. cities. San Francisco stands out with the highest minimum salary, while New York and Chicago offer the highest maximum salaries, nearing $400,000. Overall, there's a significant gap between the minimum and maximum salaries, highlighting how compensation for CMOs can vary widely depending on location and experience.
Compensation Analysis
The compensation analysis for Chief Marketing Officers (CMOs) shows that San Francisco offers the highest average base salary, followed closely by New York and Chicago, while Los Angeles lags behind. Additional compensation is also highest in New York and Chicago, whereas Los Angeles provides significantly lower bonuses. Overall, CMOs in major cities earn strong base salaries with varying levels of additional compensation, reflecting regional differences in demand and market conditions.
Average Salary by Gender
This bar chart displays the average salary of Chief Marketing Officers (CMOs) based on gender. It indicates that individuals with unspecified gender have the highest average salary, significantly surpassing those who identify as male, female, or other. The salary differences among specified gender categories appear relatively minor, but those in the "Other" category have the lowest average salary.
Average Salary (Years of Experience)
This bar chart illustrates the average salary of Chief Marketing Officers (CMOs) based on years of experience. As expected, salaries increase with experience, with those having 7+ years earning the highest average salary, followed by those with 5-7 years, and the lowest salaries seen in the 3-5 year range. This trend reflects the value of experience in marketing leadership roles, where higher expertise and industry knowledge contribute to greater compensation.
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