Content Marketing Manager
Last Updated: March 2025
Source: BuiltIn
A Content Marketing Manager is responsible for developing and executing content strategies to engage target audiences, drive brand awareness, and generate leads. This role involves creating and managing various types of content, including blog posts, social media updates, email campaigns, and multimedia materials, while ensuring consistency in messaging and brand voice. The Content Marketing Manager collaborates with cross-functional teams, analyzes performance metrics, and optimizes content based on audience insights and SEO best practices. Strong writing, storytelling, and strategic thinking skills are essential for success in this role.
$97,597
Avg. Base Salary
$10,218
Avg. Additional Comp.
$107,815
Avg. Total Comp.
$195,000
Max. Comp.
This outlines the compensation breakdown for a Content Marketing Manager. On average, the base salary is $97,597, with an additional cash compensation of $10,218, bringing the total average compensation to $107,815. The maximum reported compensation for this role reaches up to $195,000, highlighting potential for significant earnings based on experience, location, or company size.
Salary Median
This chart illustrates the median salary for Content Marketing Managers across different cities. New York stands out with the highest median salary, while Chicago reports the lowest. Overall, the average median salary across locations remains just under $100,000, with a steady climb seen from Chicago through to San Francisco.
Salary Ranges
This chart compares the minimum and maximum salaries for Content Marketing Managers across major cities. New York and San Francisco show the highest salary ceilings, with maximum compensation exceeding $180,000, while Los Angeles and Chicago sit lower on the scale. Interestingly, minimum salaries increase more gradually, peaking in San Francisco and averaging just above $50,000 overall.
Compensation Analysis
This chart shows the breakdown of average base salary and additional cash compensation for Content Marketing Managers across several major cities. New York leads with the highest total compensation, driven by both strong base pay and notable bonuses. San Francisco follows closely, while Chicago shows the lowest compensation levels overall.
Average Salary by Gender
This chart highlights salary differences for Content Marketing Managers based on gender identification. Individuals who did not specify their gender have the highest average salaries, followed by those identifying as female and male, with very similar pay levels. Those identifying as "Other" earn significantly less on average, indicating a potential disparity that may warrant further exploration.
Average Salary (Years of Experience)
This chart shows how salary for Content Marketing Managers increases with years of experience. Those with under 1 year of experience earn the lowest salaries, while compensation steadily rises, peaking for professionals with 7+ years of experience. The most significant jump occurs between the 3–5 and 5–7 year experience brackets, reflecting the value placed on mid-to-senior level expertise.
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