Product Marketing Manager
Last Updated: March 2025
Source: BuiltIn
A Product Marketing Manager is responsible for developing and executing marketing strategies to drive product awareness, demand, and adoption. They act as a bridge between product development, sales, and marketing teams, ensuring that the product's value proposition is clearly communicated to the target audience. Key responsibilities include market research, competitive analysis, messaging and positioning, go-to-market strategy, and sales enablement. They craft compelling product narratives, create marketing collateral, and work on campaigns that resonate with customers. Their goal is to ensure the product's success in the market by aligning business objectives with customer needs.
$130,097
Avg. Base Salary
$13,796
Avg. Additional Comp.
$139,893
Avg. Total Comp.
$325,000
Max. Comp.
This chart highlights the compensation breakdown for Product Marketing Managers. The average base salary is $130,097, with an additional cash compensation of $13,796, bringing the average total compensation to $139,893. Top earners in this role can reach up to $325,000 in total compensation.
Salary Median
This chart illustrates the median salary for Product Marketing Managers across major cities. San Francisco stands out with the highest median salary, significantly above other markets like Chicago and Los Angeles. The data suggests that Product Marketing Managers in tech hubs tend to earn more, likely due to higher demand and cost of living.
Salary Ranges
This chart shows the salary range (minimum vs. maximum) for Product Marketing Managers across key cities. New York has the highest maximum compensation, surpassing $300,000, while San Francisco also stands out with strong upper-end salaries. The minimum salary remains more consistent across locations, highlighting the potential for significant earnings growth in top-tier markets.
Compensation Analysis
This chart shows the breakdown of average base salary and additional cash compensation for Product Marketing Managers across major cities. San Francisco leads with the highest total compensation, followed by New York, both offering substantial additional pay beyond base salaries. Overall, Product Marketing Managers can expect competitive total packages, especially in tech-driven cities.
Average Salary by Gender
This chart illustrates the average salaries of Product Marketing Managers by gender. Female professionals have the highest average salary in this role, followed closely by those who did not specify a gender and male professionals. Individuals identifying as "Other" have the lowest average salary, highlighting a potential disparity worth exploring further.
Average Salary (Years of Experience)
This chart highlights how experience impacts the average salary of Product Marketing Managers. Professionals with less than one year of experience earn the lowest average salary, while those with over seven years see a significant jump, earning the highest. The steady upward trend suggests that experience plays a crucial role in compensation growth within this role.
More Salary Reports
