Director, Marketing
Last Updated: March 2025
Source: BuiltIn
The Director of Marketing is responsible for developing and executing strategic marketing initiatives to drive brand awareness, customer engagement, and revenue growth. This role oversees digital and traditional marketing channels, market research, campaign development, and team leadership. The ideal candidate will have a strong background in marketing strategy, data-driven decision-making, and cross-functional collaboration. They will work closely with sales, product, and executive teams to ensure brand consistency and business alignment while optimizing marketing performance.
$166,987
Avg. Base Salary
$31,891
Avg. Additional Comp.
$198,878
Avg. Total Comp.
$245,500
Max. Comp.
This data provides an overview of the compensation structure for Directors of Marketing, showing an average base salary of $166,987. Additional compensation, which includes bonuses and stock options, averages $31,891, bringing the total average compensation to $190,128, with a maximum reported compensation of $245,000. This suggests that while base salaries are substantial, performance-based incentives and bonuses play a significant role in total earnings for marketing directors.
Salary Median
This chart illustrates the median salary for Directors of Marketing across major cities. San Francisco has the highest median salary, followed by Los Angeles and New York, while Chicago shows a significant dip, indicating lower earning potential in that city. The trend suggests that marketing directors in tech and finance hubs tend to earn more, likely due to higher demand for experienced marketing professionals in those industries.
Salary Ranges
This chart shows the salary range for Directors of Marketing across key U.S. cities. San Francisco offers the highest maximum salary, while New York leads in minimum compensation. Notably, there is a wide gap between minimum and maximum salaries in all cities, reflecting varying levels of seniority and company size within the Director title.
Compensation Analysis
This chart illustrates the average base salary and additional cash compensation for Directors of Marketing across major U.S. cities. San Francisco leads with the highest total compensation, driven by both a strong base salary and substantial bonuses. Overall, while base pay remains consistent across cities, the added cash incentives significantly boost total earnings potential in certain markets.
Average Salary by Gender
This chart displays average salaries for Directors of Marketing based on gender. Individuals who did not specify their gender report the highest earnings, followed by males. Female and "Other" gender-identifying professionals show notably lower average salaries, suggesting a gender-based pay gap at the director level.
Average Salary (Years of Experience)
This chart displays average salaries for Directors of Marketing based on years of experience. Salaries generally increase with experience, peaking for those with 5–7 years in the role. Interestingly, those with less than one year of experience earn significantly less, underscoring the value of mid-to-senior level experience in driving compensation at the director level.
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