Director, Product Marketing
Last Updated: March 2025
Source: BuiltIn
The Director of Product Marketing is responsible for developing and executing go-to-market strategies that drive demand, adoption, and revenue growth for the company’s products. This role requires deep market insight, competitive analysis, and close collaboration with product management, sales, and marketing teams to craft compelling messaging, positioning, and content. The ideal candidate is a strategic thinker with a strong track record of launching products, enabling sales teams, and driving market differentiation. They will lead a team to develop customer-centric campaigns, thought leadership initiatives, and data-driven marketing strategies to enhance brand awareness and business impact.
$193,856
Avg. Base Salary
$29,498
Avg. Additional Comp.
$223,354
Avg. Total Comp.
$228,500
Max. Comp.
This data outlines the compensation structure for Directors of Product Marketing, showing an average base salary of $193,856. Additional compensation, which includes bonuses and stock incentives, averages $29,498, bringing the total average compensation to $223,354. Interestingly, the maximum reported compensation is $228,500, suggesting that some top earners may have lower bonuses but higher base salaries, or that variations exist in total earnings depending on company structures.
Salary Median
This chart displays the median salary for Directors of Product Marketing across major U.S. cities. Chicago, Los Angeles, and San Francisco show similar median compensation levels, while New York trails slightly behind. Overall, the data suggests a relatively consistent median salary across markets, with modest regional variation.
Salary Ranges
This chart shows the minimum and maximum salary range for Directors of Product Marketing across major U.S. cities. San Francisco offers the highest earning potential, with a notable spike in maximum compensation compared to other locations. While minimum salaries show less variation, Los Angeles stands out with the highest baseline pay among the cities shown.
Compensation Analysis
This chart compares average base salaries and additional cash compensation for Directors of Product Marketing across major cities. San Francisco leads in total compensation, followed closely by Los Angeles and Chicago, with all three offering strong base pay and bonuses. New York shows a noticeable gap in base salary but makes up for it with relatively higher bonus contributions.
Average Salary by Gender
This chart shows average salaries for Directors of Product Marketing by gender. Those who did not specify their gender report the highest average compensation, followed by female and male respondents, who earn similar amounts. Individuals identifying as "Other" have the lowest average salary, suggesting ongoing disparities in pay equity across gender identities.
Average Salary (Years of Experience)
This chart shows average salaries for Directors of Product Marketing based on experience level. Salaries increase significantly from 3–5 years to 5–7 years of experience, with a modest rise continuing into the 7+ year range. This trend underscores the strong correlation between experience and compensation in product marketing leadership roles.
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