SEO Manager
Last Updated: March 2025
Source: BuiltIn
An SEO Manager is responsible for developing and implementing strategies to improve a website’s search engine rankings and organic traffic. This role involves conducting keyword research, optimizing on-page content, improving technical SEO, and building high-quality backlinks. SEO Managers also analyze website performance using analytics tools, track key metrics, and adjust strategies based on search engine algorithm updates. They collaborate with content creators, developers, and marketing teams to ensure SEO best practices are integrated across all digital efforts.
$94,757
Avg. Base Salary
$6,703
Avg. Additional Comp.
$101,460
Avg. Total Comp.
$200,000
Max. Comp.
This chart displays the average compensation for SEO Managers, with a base salary of $94,757 and an additional average of $6,703 in bonuses or incentives. The total average compensation comes to $101,460, while top earners in the role can make up to $200,000. This suggests that while the role offers a solid base, there's moderate room for additional earnings.
Salary Median
This chart displays the median salary for SEO Managers across different cities. San Francisco offers the highest median salary, followed by New York and Los Angeles, while Chicago has the lowest. Overall, the average median salary across these cities suggests a competitive earning potential for SEO Managers in major markets.
Salary Ranges
This chart highlights the minimum and maximum salaries for SEO Managers across major cities. Los Angeles shows the highest salary ceiling, indicating strong earning potential, while San Francisco has the highest minimum salary, suggesting a solid base even at entry levels. Chicago has the lowest overall salary range, making it less competitive compared to other cities.
Compensation Analysis
This chart compares the average base salary and additional cash compensation for SEO Managers across major cities. Los Angeles offers the highest combined compensation, slightly surpassing New York, while Chicago reports the lowest overall earnings. On average, additional compensation provides a meaningful boost to total earnings, especially in cities with higher base salaries.
Average Salary by Gender
This chart displays average salaries for SEO Managers based on gender. Salaries are highest for individuals who chose not to specify their gender, followed by male and female SEO Managers. Those identifying as "Other" report the lowest average salaries, indicating a potential disparity that may warrant further exploration.
Average Salary (Years of Experience)
This chart shows how experience impacts salaries for SEO Managers. Professionals with 1–3 years of experience earn around $80,000, while those with 7+ years see a significant jump, earning close to $125,000. This highlights strong salary growth potential in SEO as expertise and tenure increase.
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