Brand Manager

Salary Benchmark

Mar 26

Last Updated: March 2025

The Brand Manager is responsible for developing and executing strategies to enhance brand awareness, drive customer engagement, and ensure brand consistency across all marketing channels. This role involves market research, competitive analysis, and collaboration with cross-functional teams to develop campaigns, product positioning, and messaging that align with business objectives. The Brand Manager also monitors brand performance, consumer trends, and key metrics to optimize marketing efforts and maintain a strong brand presence in the market.

$115,180

Avg. Base Salary

$14,340

Avg. Additional Comp.

$129,520

Avg. Total Comp.

$184,500

Max. Comp.

This chart provides a snapshot of compensation for Brand Managers. The average base salary is $115,180, with an additional $14,340 in bonuses or incentives, bringing total average compensation to $129,520. At the high end, Brand Managers can earn up to $184,500, reflecting competitive pay for top talent in this role.

Salary Median

This chart shows the median salary for Brand Managers across major U.S. cities. San Francisco offers the highest median salary by a wide margin, while Chicago reports the lowest. Overall, the data suggests that geographic location has a strong influence on compensation, with West Coast cities offering the most competitive pay.

Salary Ranges

This chart illustrates the minimum and maximum salary ranges for Brand Managers across major cities. San Francisco offers the highest compensation potential, particularly at the upper end, while Los Angeles shows the highest minimum salary. In contrast, New York has a high maximum but one of the lowest minimum salaries, indicating a wider pay range for Brand Managers in that market.

Compensation Analysis

This chart displays the average base salary and additional cash compensation for Brand Managers across key cities. San Francisco leads in both base pay and bonuses, followed by New York and Los Angeles. The consistent presence of additional compensation highlights the role of performance incentives in overall Brand Manager pay packages.

Average Salary by Gender

This chart shows average Brand Manager salaries by gender. Salaries appear fairly consistent across genders, with Male, Female, and Not Specified categories all earning just above $105,000 on average. The “Other” category shows a slightly lower average, though the difference is relatively modest.

Average Salary (Years of Experience)

This chart shows Brand Manager salary by years of experience. As expected, compensation increases steadily with experience—from around $72,000 for those with less than one year to nearly $125,000 for those with 7+ years. The sharpest increases appear between the 1–3 year and 3–5 year marks, indicating strong early-career growth.

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