PR Manager

Salary Benchmark

Mar 26

Last Updated: March 2025

A Public Relations (PR) Manager is responsible for shaping and maintaining a positive public image for a company, organization, or individual. They develop and implement strategic communication plans, manage media relations, craft press releases, and oversee public statements. PR Managers also coordinate events, handle crisis communication, and cultivate relationships with journalists and influencers to ensure positive media coverage. Their role involves monitoring public perception, responding to inquiries, and aligning messaging with brand values to enhance reputation and audience engagement.

$111,051

Avg. Base Salary

$17,775

Avg. Additional Comp.

$128,826

Avg. Total Comp.

$240,000

Max. Comp.

This chart shows that PR Managers earn an average base salary of $111,051, with an additional compensation averaging $17,775. This brings the average total compensation to $128,826, while the highest reported total compensation reaches up to $240,000. These figures reflect the competitive nature and potential earning power within the public relations field.

Salary Median

This chart shows the median salary for PR Managers across major U.S. cities. San Francisco and Los Angeles lead with the highest median salaries, while Chicago reports the lowest. Overall, coastal cities tend to offer stronger compensation compared to inland markets, with the national median around $100,000.

Salary Ranges

This chart compares the minimum and maximum salary ranges for PR Managers across major U.S. cities. San Francisco stands out with the highest earning potential, reaching nearly $240,000, while Chicago has both the lowest minimum and maximum salaries. The data highlights significant regional variation in compensation, with coastal cities offering broader and more lucrative salary ranges.

Compensation Analysis

This chart shows the average base salary and additional cash compensation for PR Managers across major U.S. cities. Los Angeles leads with the highest total compensation, driven by both a strong base salary and significant additional pay. San Francisco and New York also offer competitive packages, while Chicago shows the lowest total compensation among the cities analyzed.

Average Salary by Gender

This chart displays salary differences for PR Managers by gender. Male PR Managers report the highest average salaries, followed by female professionals, while those identifying as “Other” earn the lowest on average. The data suggests a noticeable gender pay gap within the public relations field.

Average Salary (Years of Experience)

This chart shows that PR Manager salaries increase steadily with experience. Professionals with less than one year of experience earn around $60,000, while those with over seven years of experience see a significant jump to nearly $130,000. This trend highlights how tenure in the field can substantially impact earning potential in public relations.

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