Academic Research

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Advertising

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Journal of Business Research

The Effect of Stress on Compliance With Health-Related Advertising

Journal of Business Research

International Journal of Research in Marketing

On the Persistent Mischaracterization of Google and Facebook a/b Tests: How to Conduct and Report Online Platform Studies

International Journal of Research in Marketing

The Effectiveness of Advertising and Price During Conflict Delistings

International Journal of Research in Marketing

Navigating Toxic Playgrounds: Managing Reputational and Financial Brand Safety in Multiplayer Video Games

International Journal of Research in Marketing

Journal of Advertising

Gender and Advertising: A 50-Year Bibliometric Analysis

Journal of Advertising

AI & Machine Learning

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Journal of Business Research

Negative Feedback from Robots Is Received Better than That from Humans: The Effect of Feedback on Human–robot Trust and Collaboration

Journal of Business Research

Journal of Retailing

Artificial Intelligence Versus Human Service Agents: How Their Presence Shapes Consumer Information Privacy Concerns

Journal of Retailing

Psychology & Marketing

Artificial Intelligence or Human Service, Which Customer Service Failure Is More Unforgivable? A Counterfactual Thinking Perspective

Psychology & Marketing

Journal of Business Research

Imitation: Mitigating AI backfire

Journal of Business Research

Leveraging Machine Learning and Generative AI for Content Engagement: An Exploration of Drivers for the Success of YouTube Videos

Journal of Business Research

AR / VR / XR

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Psychology & Marketing

Avatars' Phygital Social Presence in the Metaverse: An Engaged Theory Perspective

Psychology & Marketing

Journal of Retailing

Phygital Products: Effects and Boundaries of Metaverse-First Retail Strategies

Journal of Retailing

Journal of the Association for Consumer Research

The Metaverse: Lessons from the Front Lines of Brand Innovation

Journal of the Association for Consumer Research

Journal of Retailing

Retailing in Metaverse: Cryptocurrency and Consumer Payment Choices in Virtual Reality Environments

Journal of Retailing

Journal of the Association for Consumer Research

Consumer Activism in the Metaverse: a Framework for Virtualized Protest as Playful Resistance

Journal of the Association for Consumer Research

Behavioral Science

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Journal of Retailing and Consumer Services

Effects of Crisis-induced Inflation on Purchasing and Consumer Behavior in Germany

Journal of Retailing and Consumer Services

Journal of Choice Modelling

Exploring the Choice Landscape: Anchoring and Framing Effects on Search Behavior in Complex Choices

Journal of Choice Modelling

Journal of Business Research

The Effect of Stress on Compliance With Health-Related Advertising

Journal of Business Research

International Journal of Research in Marketing

When a Nudge Becomes Invisible: How Behavioral Interventions Prompt Metacognitive Miscalibration

International Journal of Research in Marketing

Psychology & Marketing

Children Preferences for Global and Local Brands: An Empirical Study Drawing on Symbolic Self‐Completion Theory

Psychology & Marketing

Brand Allegiance

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Psychology & Marketing

Children Preferences for Global and Local Brands: An Empirical Study Drawing on Symbolic Self‐Completion Theory

Psychology & Marketing

Journal of the Association for Consumer Research

The Metaverse: Lessons from the Front Lines of Brand Innovation

Journal of the Association for Consumer Research

Journal of Consumer Psychology

Brand Corporateness: Measurement and Symbolic Meaning of an Unfavorable Brand Association

Journal of Consumer Psychology

Journal of Product & Brand Management

Do Brand Allyship Efforts in the Black American Community Require Financial Investment?

Journal of Product & Brand Management

Journal of Business Research

Digital Brand Equity: the Concept, Antecedents, Measurement, and Future Development

Journal of Business Research

Collaboration

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Harvard Business Review

A Guide to Building a Unified Culture After a Merger or Acquisition

Harvard Business Review

Psychology & Marketing

Choosing the Best Together: Joint Consumption Promotes Consumers' Maximizing Mindset

Psychology & Marketing

Avatars' Phygital Social Presence in the Metaverse: An Engaged Theory Perspective

Psychology & Marketing

International Journal of Research in Marketing

Exploring Player Cocreation Dynamics on the Gaming Platform: Interplay of Goal Fulfillments, Orchestration Actions, and Platform Affordances

International Journal of Research in Marketing

Psychology & Marketing

“A Contribution Shared Is a Contribution Halved”: The Influence of Tie Strength‐Based Disclosure Strategy on Potential Donors' Donation Amounts

Psychology & Marketing

Communication & Messaging

Featured

Journal of Business Research

Negative Feedback from Robots Is Received Better than That from Humans: The Effect of Feedback on Human–robot Trust and Collaboration

Journal of Business Research

Leveraging Machine Learning and Generative AI for Content Engagement: An Exploration of Drivers for the Success of YouTube Videos

Journal of Business Research

International Journal of Research in Marketing

When a Nudge Becomes Invisible: How Behavioral Interventions Prompt Metacognitive Miscalibration

International Journal of Research in Marketing

Journal of Retailing and Consumer Services

The Power of Personal Losses: How the Loss-gain Frame Influences Public Green Participation Intentions

Journal of Retailing and Consumer Services

Psychology & Marketing

Avatars' Phygital Social Presence in the Metaverse: An Engaged Theory Perspective

Psychology & Marketing

Customer Experience

Featured

Journal of Consumer Research

Reparative Consumption: The Role of Racial Identity and White Guilt in Consumer Preferences

Journal of Consumer Research

Journal of Retailing

Artificial Intelligence Versus Human Service Agents: How Their Presence Shapes Consumer Information Privacy Concerns

Journal of Retailing

Journal of Retailing and Consumer Services

Effects of Crisis-induced Inflation on Purchasing and Consumer Behavior in Germany

Journal of Retailing and Consumer Services

Psychology & Marketing

Artificial Intelligence or Human Service, Which Customer Service Failure Is More Unforgivable? A Counterfactual Thinking Perspective

Psychology & Marketing

Marketing Theory

Spheres of resonance: How consumers contribute to atmosphere’s dynamics and plurality

Marketing Theory

Digital Shopping

Featured

Journal of Retailing

Artificial Intelligence Versus Human Service Agents: How Their Presence Shapes Consumer Information Privacy Concerns

Journal of Retailing

Phygital Products: Effects and Boundaries of Metaverse-First Retail Strategies

Journal of Retailing

Journal of the Academy of Marketing Science

Trying Not To Spend

Journal of the Academy of Marketing Science

Journal of Business Research

Exploring the Role of Product Attributes in 9-ending Pricing Strategies: a Study on Online Retailing

Journal of Business Research

Journal of Retailing

A Comprehensive Examination of Digital Retailing: a Text-mining Review and Research Agenda

Journal of Retailing

Gamification

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Journal of Service Research

Spinning the Wheel: The Effectiveness of Gamification in Service Recovery

Journal of Service Research

International Journal of Research in Marketing

Personalized Game Design for Improved User Retention and Monetization in Freemium Games

International Journal of Research in Marketing

Navigating Toxic Playgrounds: Managing Reputational and Financial Brand Safety in Multiplayer Video Games

International Journal of Research in Marketing

Exploring Player Cocreation Dynamics on the Gaming Platform: Interplay of Goal Fulfillments, Orchestration Actions, and Platform Affordances

International Journal of Research in Marketing

Journal of Economic Psychology

Visceral Influences and Gender Difference in Competitiveness

Journal of Economic Psychology

Gender Analysis

Featured

Psychology & Marketing

Children Preferences for Global and Local Brands: An Empirical Study Drawing on Symbolic Self‐Completion Theory

Psychology & Marketing

Marketing Letters

How Do Consumers Respond to Female Electoral Victories? Evidence From Indian State Elections

Marketing Letters

Journal of Retailing and Consumer Services

Recovering Customer Satisfaction After a Chatbot Service Failure – The Effect of Gender

Journal of Retailing and Consumer Services

Journal of Economic Psychology

Visceral Influences and Gender Difference in Competitiveness

Journal of Economic Psychology

Journal of Advertising

Gender and Advertising: A 50-Year Bibliometric Analysis

Journal of Advertising

Influencers

Featured

Journal of Business Research

With Great Power Comes Great Responsibility: The Antecedents and Outcomes of Social Media Influencers’ Perceived Social Responsibility Authenticity

Journal of Business Research

Psychology & Marketing

#Fittok: How Fitfluencers' Videos on Tiktok Impact Adolescents' Body Satisfaction, Workout Intention, and Behavior

Psychology & Marketing

Marketing Letters

A Meta-analysis of the Effects of Sponsorship Disclosure in Influencer Marketing

Marketing Letters

Journal of Retailing and Consumer Services

A New Social Media Programme for Brands? A Study of the Relationship Between Virtual Influencers and Brand Followers

Journal of Retailing and Consumer Services

International Journal of Research in Marketing

From Social Feeds to Market Fields: How Influencer Stories Drive Market Innovation

International Journal of Research in Marketing

In-Store Shopping

Featured

Journal of Consumer Research

Consumer Moral Decision Making: The Impact of Alignable Versus Nonalignable Differences

Journal of Consumer Research

Journal of the Academy of Marketing Science

Trying Not To Spend

Journal of the Academy of Marketing Science

Journal of Retailing and Consumer Services

The Way Out – Customer Benefits and Self-service Satisfaction in Cashierless Shopping Systems

Journal of Retailing and Consumer Services

“Planting” Meat Substitutes in the Meat Shelf: An Online and Two Supermarket Field Experiments to Explore the Effect of Placing Meat Substitutes Next to Meat

Journal of Retailing and Consumer Services

Journal of Consumer Psychology

Contextual Effects of Color on Food Choices: Red Ambient Color Induces Indulgence

Journal of Consumer Psychology

Luxury

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Marketing Theory

Positive Luxury: A Consumer-Centric Approach to Bridging Luxury and Sustainability

Marketing Theory

Journal of Consumer Research

When and Why Consumers (Erroneously) Believe Income Impacts the Enjoyment of Consumption Experiences

Journal of Consumer Research

The Beneficent and Maleficent Effects of Simplification on Retirement Savings

Journal of Consumer Research

How the Materials of Objects Shape Consumption: An Affordance Theory Perspective

Journal of Consumer Research

Journal of Retailing and Consumer Services

Less Stress, Fewer Delays: The Role of Sophisticated AI in Mitigating Decision Fatigue and Purchase Postponement in Luxury Retail

Journal of Retailing and Consumer Services

Pricing

Featured

Journal of Retailing and Consumer Services

Effects of Crisis-induced Inflation on Purchasing and Consumer Behavior in Germany

Journal of Retailing and Consumer Services

Journal of Retailing

Retailing in Metaverse: Cryptocurrency and Consumer Payment Choices in Virtual Reality Environments

Journal of Retailing

International Journal of Research in Marketing

The Effectiveness of Advertising and Price During Conflict Delistings

International Journal of Research in Marketing

Journal of Consumer Research

The Beneficent and Maleficent Effects of Simplification on Retirement Savings

Journal of Consumer Research

Hitting the Target but Missing the Point: How Donors Use Cost Information

Journal of Consumer Research

Product Marketing

Featured

Journal of Behavioral and Experimental Economics

Behavioral Rebound Effect and Moral Compensation: an Online Experiment

Journal of Behavioral and Experimental Economics

International Journal of Research in Marketing

The Color Gradation Effect: How Boundlessness Shapes Brand Attribute Judgments

International Journal of Research in Marketing

Journal of Business Research

Exploring the Role of Product Attributes in 9-ending Pricing Strategies: a Study on Online Retailing

Journal of Business Research

Psychology & Marketing

How Invoking Science in the Production Process of Geographical Indication Products Impacts Consumer's Perceived Authenticity and Product Valuation

Psychology & Marketing

Journal of Business Research

The Impact of New Product Entry on Brand Sales Volatility at the Retailer: A Detailed Look Into Volatility Drivers

Journal of Business Research

Reviews & Ratings

Featured

Journal of Business Research

Negative Feedback from Robots Is Received Better than That from Humans: The Effect of Feedback on Human–robot Trust and Collaboration

Journal of Business Research

Journal of Consumer Research

Consumer Moral Decision Making: The Impact of Alignable Versus Nonalignable Differences

Journal of Consumer Research

Journal of Behavioral and Experimental Economics

Praise and Cooperation: Investigating the Effects of Praise Content and Agency

Journal of Behavioral and Experimental Economics

Journal of Consumer Psychology

Food Categorization Determines Whether Healthier Food is Inferred to Be Tastier or Less Tasty

Journal of Consumer Psychology

Public Perception and Autonomous Vehicle Liability

Journal of Consumer Psychology

Social Media

Featured

Journal of Business Research

Leveraging Machine Learning and Generative AI for Content Engagement: An Exploration of Drivers for the Success of YouTube Videos

Journal of Business Research

With Great Power Comes Great Responsibility: The Antecedents and Outcomes of Social Media Influencers’ Perceived Social Responsibility Authenticity

Journal of Business Research

Psychology & Marketing

#Fittok: How Fitfluencers' Videos on Tiktok Impact Adolescents' Body Satisfaction, Workout Intention, and Behavior

Psychology & Marketing

Journal of Retailing and Consumer Services

A New Social Media Programme for Brands? A Study of the Relationship Between Virtual Influencers and Brand Followers

Journal of Retailing and Consumer Services

International Journal of Research in Marketing

From Social Feeds to Market Fields: How Influencer Stories Drive Market Innovation

International Journal of Research in Marketing

Social: Sustainability, ESG, DE&I

Featured

Journal of Consumer Research

Reparative Consumption: The Role of Racial Identity and White Guilt in Consumer Preferences

Journal of Consumer Research

Journal of Retailing and Consumer Services

The Power of Personal Losses: How the Loss-gain Frame Influences Public Green Participation Intentions

Journal of Retailing and Consumer Services

Harvard Business Review

What It Takes to Fix a “Mean” Workplace

Harvard Business Review

Marketing Theory

Positive Luxury: A Consumer-Centric Approach to Bridging Luxury and Sustainability

Marketing Theory

Journal of Consumer Research

Market Sensemaking for Consumers’ Collective Political Agency

Journal of Consumer Research

Team Management

Featured

Harvard Business Review

A Guide to Building a Unified Culture After a Merger or Acquisition

Harvard Business Review

3 Mistakes to Avoid When Setting Incentives for Sales Teams

Harvard Business Review

International Journal of Research in Marketing

When a Nudge Becomes Invisible: How Behavioral Interventions Prompt Metacognitive Miscalibration

International Journal of Research in Marketing

Harvard Business Review

What It Takes to Fix a “Mean” Workplace

Harvard Business Review

Journal of Behavioral and Experimental Economics

Praise and Cooperation: Investigating the Effects of Praise Content and Agency

Journal of Behavioral and Experimental Economics