Email Marketing Manager
Last Updated: March 2025
Source: BuiltIn
An Email Marketing Manager is responsible for developing, executing, and optimizing email marketing campaigns to engage audiences, nurture leads, and drive conversions. They manage campaign strategy, content creation, automation workflows, A/B testing, and performance analytics to enhance customer engagement and maximize ROI. Additionally, they ensure compliance with email regulations, maintain list hygiene, and continuously refine strategies based on data-driven insights.
$88,027
Avg. Base Salary
$12,284
Avg. Additional Comp.
$100,311
Avg. Total Comp.
$200,000
Max. Comp.
This chart shows compensation data for Email Marketing Managers. The average base salary is $88,027, with an additional average compensation of $12,284, bringing the average total compensation to $100,311. At the high end, total compensation can reach up to $200,000, reflecting the potential earning power in this role.
Salary Median
This chart displays the median salary of Email Marketing Managers across major cities. San Francisco leads with the highest median salary, while Chicago reports the lowest among the listed cities. Overall, salaries show moderate variation by location, with the average median salary trending around $80,000 to $85,000.
Salary Ranges
This chart illustrates the minimum and maximum salary ranges for Email Marketing Managers across various cities. New York shows the highest earning potential, with a maximum salary close to $170,000, while San Francisco and the average remain slightly lower. The minimum salaries show less variation, clustering between $55,000 and $70,000 across the cities.
Compensation Analysis
This chart illustrates the breakdown of average base salary and additional cash compensation for Email Marketing Managers across major cities. New York leads in total compensation, driven by both a strong base salary and higher bonuses or incentives. Overall, San Francisco and New York offer the most competitive compensation, while Los Angeles and Chicago remain close to the national average.
Average Salary by Gender
This chart displays the average salary of Email Marketing Managers by gender identification. Individuals who did not specify their gender reported the highest average salary, followed closely by those who identified as female. Salaries for those identifying as male and other were notably lower, highlighting potential discrepancies in compensation across gender identities.
Average Salary (Years of Experience)
This chart shows the salary progression for Email Marketing Managers based on years of experience. Salaries increase steadily with experience, starting around $70,000–$75,000 for those with less than 3 years and rising to just under $100,000 for professionals with 7+ years of experience. The most notable jump occurs between the 3–5 and 5–7 year ranges, indicating the value of mid-to-senior level expertise in this role.
More Salary Reports
