Why Shake Shack Is Borrowing Ideas from Fast Food Restaurants

Food & Beverage
Written By Brand Scientist

Shake Shack built a $4 billion business as an alternative to fast food, with gourmet cachet and lofty prices. But as the fast casual restaurant expands, it’s embracing a tested fast food strategy: drive thru, and hoping it won’t get in the way of its premium branding. WSJ explains how the burger chain is trying to speed up operations and expand, while keeping a more premium image than fast food chains like Chick-fil-A, McDonald’s and Taco Bell.

Brand Scientist https://brandsci.org
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