Why Hyatt Is Choosing Luxury Over Affordability

Hospitality
Written By Brand Scientist

Marriott and Hilton are five times larger than Hyatt by property count. But Hyatt’s portfolio shows it wants to play in a different league. With 70% of its rooms categorized as luxury and upper upscale, Hyatt has the highest average daily rate. So how is the hotel chain’s plan working for the company?

Brand Scientist https://brandsci.org
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