How Volkswagen Lost Its Way

Transport
Written By Brand Scientist

Europe’s largest economy is in trouble and Volkswagen is at the heart of the crisis. The German carmaker is facing existential challenges due to mismanagement, competition from China and the rise of electric vehicles. In December, about 66,000 workers across Germany abandoned their posts in the first wave of temporary walkouts. With announced job cuts and planned factory closures on the way, the pressure is on for Volkswagen to turn things around.

Brand Scientist https://brandsci.org
Previous

China’s Auto Takeover: BYD Vs. Tesla And The Battle For EV Supremacy
Next

How Honda Is Trying To Be Cool Again