How Honda Is Trying To Be Cool Again
For years, Honda was regarded one of the most innovative companies in the world--one full of surprises. It made cheap cars, but also supercars and engines for Formula 1 teams. A few models are among the world's most popular. It is also the world's largest engine manufacturer. But it has not held onto its reputation for innovation. It is struggling in China, and it is challenged by the EV era. Watch the video to learn how Japanese company plans to reclaim its identity as an innovator.
