How Dating Apps Make Money and Why It’s Changing

ConsumersTech
Written By Brand Scientist

The $5 billion dating app industry is largely dominated by Match Group, who owns Tinder, Hinge and Plenty of Fish. But downloads across the industry are falling, and some apps are experimenting with AI and social networking to stay competitive. What are apps like Bumble, Grindr and Muzz doing to try to differentiate themselves? WSJ explores how these dating apps are evolving to capture wider audiences and higher revenues in a saturated market.

Brand Scientist https://brandsci.org
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