7-Eleven Is Reinventing Its $17B Food Business to Be More Japanese
In Japan, 7-Eleven has long led its American counterpart in prepared meals with foods like ramen and rice balls. But now, the world’s largest convenience store chain is trying to bring a similar range of food items to its U.S. stores, and market them to customers who associate the brand with Slurpees and pizza. American 7-Elevens are working on mimicking the Japanese distribution centers by upgrading their commissaries around the country. WSJ explores how 7-Eleven is shifting its business strategy to focus more on food as cigarette and gas sales have begun to slow.
