CMO Strategy, Budgets & ROI Brand Scientist 3/20/25 CMO Strategy, Budgets & ROI Brand Scientist 3/20/25

How Does Company Revenue Influence Marketing Budgets?

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Demand Generation, CMO Strategy, Customer Experience Brand Scientist 3/9/25 Demand Generation, CMO Strategy, Customer Experience Brand Scientist 3/9/25

Email Is Still King For B2C, Followed By Social, Websites, Apps

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CMO Strategy, Brand Strategy, Customer Experience, Data & Analytics, Social Responsibility Brand Scientist 3/9/25 CMO Strategy, Brand Strategy, Customer Experience, Data & Analytics, Social Responsibility Brand Scientist 3/9/25

Discounts Are The Best Way To Bring Back Disengaged Customers

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CMO Strategy, Brand Strategy, Data & Analytics, Team & Agencies Brand Scientist 3/9/25 CMO Strategy, Brand Strategy, Data & Analytics, Team & Agencies Brand Scientist 3/9/25

What Are Brands Asking From Agencies?

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CMO Strategy, Brand Strategy, Customer Experience, Budgets & ROI Brand Scientist 3/7/25 CMO Strategy, Brand Strategy, Customer Experience, Budgets & ROI Brand Scientist 3/7/25

CMOs' Budget Forecast for 2025

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CMO Strategy, Budgets & ROI, Team & Agencies Brand Scientist 3/7/25 CMO Strategy, Budgets & ROI, Team & Agencies Brand Scientist 3/7/25

B2B Marketing And Ad Spend To Increase In 2025

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CMO Strategy, Brand Strategy, Customer Experience, Sales Strategy, Social Responsibility, Team & Agencies Brand Scientist 3/7/25 CMO Strategy, Brand Strategy, Customer Experience, Sales Strategy, Social Responsibility, Team & Agencies Brand Scientist 3/7/25

CEOs Point To Marketing To Solve Bottom-Line Related Challenges

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CMO Strategy, Account-Based Marketing, AI & Innovation, Customer Experience, Data & Analytics Brand Scientist 3/6/25 CMO Strategy, Account-Based Marketing, AI & Innovation, Customer Experience, Data & Analytics Brand Scientist 3/6/25

High-Growth Firms Prioritize MarTech For Measurement And Attribution Methods

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CMO Strategy, AI & Innovation, Customer Experience, Data & Analytics, Team & Agencies Brand Scientist 3/6/25 CMO Strategy, AI & Innovation, Customer Experience, Data & Analytics, Team & Agencies Brand Scientist 3/6/25

AI Personalization Selected As Most Impactful Trend

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CMO Strategy, Budgets & ROI Brand Scientist 3/6/25 CMO Strategy, Budgets & ROI Brand Scientist 3/6/25

2024 Marketing Expenditure Reached $551.4B, Representing 11% Growth

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CMO Strategy, Demand Generation, AI & Innovation, Brand Strategy Brand Scientist 3/5/25 CMO Strategy, Demand Generation, AI & Innovation, Brand Strategy Brand Scientist 3/5/25

53% Place Social Media As Most Likely To Risk Brand

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CMO Strategy, Brand Strategy Brand Scientist 3/5/25 CMO Strategy, Brand Strategy Brand Scientist 3/5/25

Quality, Price, And Performance Are Chosen Over Car Brands

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CMO Strategy, Demand Generation, Budgets & ROI Brand Scientist 3/5/25 CMO Strategy, Demand Generation, Budgets & ROI Brand Scientist 3/5/25

Advertising And Marketing Media Spend Grew By 11%

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CMO Strategy, AI & Innovation Brand Scientist 3/5/25 CMO Strategy, AI & Innovation Brand Scientist 3/5/25

75% Of PR Professionals Use Generative AI

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CMO Strategy, Sales Strategy, Team & Agencies Brand Scientist 3/4/25 CMO Strategy, Sales Strategy, Team & Agencies Brand Scientist 3/4/25

Significant Overlap Found In Sales & Marketing KPIs

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CMO Strategy, AI & Innovation, Brand Strategy, Sales Strategy, Data & Analytics, Customer Experience Brand Scientist 3/4/25 CMO Strategy, AI & Innovation, Brand Strategy, Sales Strategy, Data & Analytics, Customer Experience Brand Scientist 3/4/25

CMOs Most Likely To Be Accountable For Growth And Brand Health

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CMO Strategy, Brand Strategy, Customer Experience, Data & Analytics, Sales Strategy, Social Responsibility, Team & Agencies Brand Scientist 3/3/25 CMO Strategy, Brand Strategy, Customer Experience, Data & Analytics, Sales Strategy, Social Responsibility, Team & Agencies Brand Scientist 3/3/25

B2B CMOs are Responsible For What GTM Areas?

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CMO Strategy, Data & Analytics, AI & Innovation Brand Scientist 3/3/25 CMO Strategy, Data & Analytics, AI & Innovation Brand Scientist 3/3/25

Gaps Remain Between Expectations And Results Despite MarTech Investments

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CMO Strategy, Economy Brand Scientist 3/3/25 CMO Strategy, Economy Brand Scientist 3/3/25

Mid-2024 Consumers' Intentions To Spend

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CMO Strategy, Brand Strategy Brand Scientist 2/28/25 CMO Strategy, Brand Strategy Brand Scientist 2/28/25

What CMOs Believe Drives A Great Brand Experience

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