Director, Brand Marketing

Location: Oakland, CA

Salary: $150,000-$180,000

Job link: https://www.linkedin.com/jobs/view/4168009023

The Marketing Director at OLIPOP will lead the development and execution of comprehensive marketing strategies to enhance brand awareness, consumer engagement, and revenue growth. Reporting to the VP of Brand Marketing, this role involves managing a marketing team, overseeing integrated campaigns across digital, social, influencer, and retail channels, and driving new product launches. The director will collaborate with sales, consumer insights, and cross-functional teams to refine brand positioning, optimize go-to-market strategies, and expand OLIPOP’s market share. This position requires at least 10 years of marketing experience, preferably in CPG, along with strong leadership, analytical skills, and expertise in brand management and digital marketing. The ideal candidate thrives in a fast-paced, innovative environment and is committed to continuous learning and brand evolution.

Company: OLIPOP

OLIPOP is a California-based beverage company founded in 2018 by Ben Goodwin and David Lester, offering a healthier alternative to traditional sodas. Their drinks combine nostalgic flavors with functional ingredients, featuring 2-5 grams of sugar, 9 grams of dietary fiber, and prebiotics to support digestive health. Available in over 25,000 stores across the United States, OLIPOP has experienced significant growth, achieving $100 million in revenue during the first half of 2023. As of February 2025, the company secured a $50 million Series C funding round, valuing it at $1.85 billion.