VP, Brand Marketing

Location: Miami, FL | Remote

Salary: $188,000 - $208,000

Job link: https://www.linkedin.com/jobs/view/4165788707/

The Vice President of Brand Marketing at Lucky Strike Entertainment will lead brand marketing efforts, developing and executing high-impact campaigns to drive national awareness, customer engagement, and organic growth across multiple entertainment and hospitality brands. This role is responsible for shaping brand narratives, overseeing strategic partnerships, and managing public relations initiatives to enhance market presence. The VP will use data-driven insights to optimize campaigns, monitor performance metrics, and collaborate closely with digital marketing, sales, and operations teams to align branding with business objectives. Ideal candidates should have at least 10 years of brand marketing experience, with a strong background in media relations, influencer marketing, and multi-location marketing strategies. This leadership position requires a strategic thinker with expertise in storytelling, consumer engagement, and partnership development within the entertainment and hospitality industries.

Company: Lucky Strike Entertainment

Lucky Strike Entertainment, formerly known as Bowlero Corporation, is the world's largest operator of bowling centers, with over 360 locations across North America. Headquartered in Mechanicsville, Virginia, the company offers a diverse range of entertainment options, including bowling, amusements, water parks, and family entertainment centers. In December 2024, the company rebranded to Lucky Strike Entertainment to reflect its expanded focus beyond bowling. The company also owns the Professional Bowlers Association (PBA), further solidifying its influence in the bowling industry.