Head of Marketing
Location: New York, NY
Salary: $120,000 - $150,000
Job link: https://www.linkedin.com/jobs/view/4123338596
The Head of Marketing at Black Tomato will lead the development and execution of a comprehensive marketing strategy to drive brand awareness, customer acquisition, retention, and revenue growth in the luxury travel sector. This role requires expertise in digital marketing, brand positioning, and strategic partnerships to enhance the company’s presence among high-net-worth individuals (HNWIs) and ultra-high-net-worth individuals (UHNWIs) in the U.S. market. Key responsibilities include optimizing the customer journey, managing digital and CRM marketing efforts, leading content creation, and fostering collaborations to strengthen the brand. The ideal candidate will have extensive experience in luxury marketing, a strong track record in growth-focused campaigns, and the ability to lead a high-performing team while managing budgets and analytics-driven decision-making. This position demands a strategic, creative, and data-savvy leader passionate about travel and the luxury consumer experience.
Company: Black Tomato
Black Tomato, founded in 2005 by Tom Marchant, James Merrett, and Matt Smith, is a luxury travel company specializing in tailor-made experiences across over 100 destinations worldwide. The company emphasizes emotion-driven travel, recently launching "The Pursuit of Feeling," an AI-powered platform that curates trips based on desired emotional outcomes. With offices in London and New York, Black Tomato has received accolades such as being named a top travel specialist in Condé Nast Traveler's Readers' Choice Awards and a top 10 tour operator in Travel + Leisure's World's Best Awards. Their innovative approach includes partnerships with brands like Eon Productions for James Bond-themed itineraries and Agatha Christie Limited for themed tours.
