Director of Brand Marketing

Location: Napa, CA

Salary: $140,000 - $160,000

Job link: https://www.linkedin.com/jobs/view/4139966147

The Director of Brand Marketing at Bronco Wine Company will lead the strategic development and execution of brand marketing initiatives to enhance brand equity, expand market share, and strengthen consumer connections. This role requires expertise in digital marketing, omnichannel strategies, and go-to-market planning, collaborating with sales, operations, and product teams to ensure brand alignment across all touchpoints. The director will oversee brand positioning, trade marketing programs, and regulatory compliance within the alcoholic beverage industry while leveraging data-driven insights to optimize campaign performance. Additionally, they will manage a marketing team, drive innovation through emerging trends, and act as a brand advocate at industry events. Ideal candidates should have strong strategic thinking, leadership abilities, and knowledge of alcoholic beverage marketing laws, with a passion for wine and lifestyle trends.

Company: Bronco Wine, Co

Bronco Wine Company, founded in 1973 by brothers Fred and Joseph Franzia and their cousin John Franzia, is a family-owned wine producer based near Ceres, California. As one of the largest privately held vineyard owners in the U.S., Bronco is known for its extensive portfolio of over 60 brands, including the popular Charles Shaw label, famously dubbed "Two Buck Chuck." The company emphasizes vertical integration, managing operations from vine to table, and is committed to sustainability, with 17,000 acres of certified sustainable vineyards and nearly 2,000 acres of certified organic vineyards.