Director, Product Marketing - GTM
Location: New York, NY
Salary: $250,000 - $280,000
Job link: https://builtin.com/job/director-product-marketing-gtm/4310487
A Product Marketing Director (Go-to-Market) is needed to lead and execute GTM strategies for a growing SaaS company. This high-impact role collaborates with Sales, Product, Marketing, and Customer Success to drive product adoption, market share growth, and customer engagement. Responsibilities include market research, competitive positioning, sales enablement, customer advocacy, and performance tracking. The ideal candidate has 8+ years of product marketing experience (3+ years at the Director level), a track record of launching new products, driving revenue growth, and optimizing pricing and packaging strategies. The role offers a competitive salary ($250,000 - $280,000) plus stock options, comprehensive healthcare, generous PTO, parental leave, education stipends, and remote work perks.
Company: Contentful
Contentful is a leading content management platform that enables organizations to create, manage, and distribute digital content seamlessly across various channels. Founded in 2013 in Berlin, Germany, by Sascha Konietzke and Paolo Negri, Contentful offers an API-first, cloud-based solution that decouples content from presentation, allowing for greater flexibility and scalability in delivering digital experiences. The platform serves as a centralized hub where content is structured and stored, making it easily reusable and adaptable for websites, mobile apps, and other digital platforms. By providing tools such as Contentful Studio for collaborative content creation and an ecosystem rich with integrations, Contentful empowers teams to deliver personalized and consistent experiences to their audiences.
