Why Zyn Pouches Have Taken Off In The U.S.
The largest tobacco company in the world, Philip Morris International, acquired Zyn manufacturer Swedish Match in 2022 for $16 billion. It was part of an effort to pivot to smoke-free products. In 2024, the company announced over $800 million worth of investments to increase the production of Zyn in the U.S. The pouches have captured over 70% of the American nicotine pouch market, which has been growing exponentially over the past five years. Watch the video to learn about the rise of Zyn.
