Why Coffee Is Surging in Popularity in China
Coffee is reshaping beverage culture in the world's largest tea-drinking nation. With 15% annual growth in consumption, China's coffee surge is turning heads — and profits. In this deep dive, we explore Starbucks' ambitious plan to open a new store every nine hours, Luckin Coffee's explosive growth to 20,000 locations, Yum China's sparkling coffee strategy, and the unique fusions like red bean lattes that bridge Eastern and Western tastes — all part of a booming market projected to reach $145 billion by 2025.
