Why America’s Biggest Brands Are Failing to Keep Up in China

Consumers
Written By Brand Scientist

Major American brands like Apple, Nike, Starbucks and McDonald’s are rapidly losing market share in China to new domestic rivals. Chinese tech company Huawei, sportswear brand Anta, Luckin Coffee and fast-food restaurant Tastien are eating away at these American brands' market dominance.

WSJ’s Jonathan Cheng explores how Chinese brands are squeezing their U.S. rivals out.

Brand Scientist https://brandsci.org
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