Inside Pantone, the Company That Turns Color Into Money

Consumers
Written By Brand Scientist

Pantone just released its 2024 Color of the Year: Peach Fuzz. But Pantone doesn’t sell paints, colors or mixing machinery. So what is the company actually selling? WSJ visited Pantone’s factory to learn how the company revolutionized printing, how it monetized color and how its Color of the Year has become so popular.

Brand Scientist https://brandsci.org
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