How to Get Your Ideas to Spread - Seth Godin

Seth Godin, the world-renowned marketing and leadership author inspires us on how to get our ideas spread when mass marketing and traditional advertising have moved to the past.

Key points:

• Mass marketing and traditional advertising don’t work anymore.

• Everyone is a click away, which means that both opportunities, but also competition, are increasing.

• “People like us (do things like this)” - the job of the marketer is to find the people like us and determine what do things like this really mean.

• The winners will be those who can find the right niche and lead them.

Questions to consider:

• What is the niche customer segment your product or service is for?

• How can you reach and lead that group?

• How can you make your customers feel that you see and hear them?

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