How T.J. Maxx Disrupted The Retail Industry

Fashion
Written By Brand Scientist

Over the past decade, TJX Companies has nearly doubled its annual sales, crossing the $50 billion mark in fiscal 2024.

Consumers are drawn to T.J. Maxx, Marshalls and HomeGoods for their ability to find name brands at a discount and the treasure hunt-like nature of its shopping experience.

Experts credit the brand for destigmatizing the discount shopping.

Watch the video to learn how T.J. Maxx won over the American consumer.

Brand Scientist https://brandsci.org
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