Dynamic Pricing: Economic Efficiency, or Subtle Price Gouging?

Consumers
Written By Brand Scientist

Powered by algorithms and artificial intelligence, dynamic, or surge pricing is now being used across a growing number of consumer industries, from restaurants to rock concerts. But controversies such as the skyrocketing ticket prices for the upcoming Oasis tour and concerns over price gouging means dynamic pricing is coming under increased scrutiny.

Brand Scientist https://brandsci.org
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