Can Starbucks Save Itself?

Food & Beverage
Written By Brand Scientist

Higher prices and longer wait times have Starbucks customers pulling back. With sales falling for three straight quarters and baristas juggling in-store, drive-thru and digital orders with endless customization options, the struggling chain is in need of a fresh start. So, how did the company get here and what is new CEO Brian Niccol's plan to turn it all around?

Brand Scientist https://brandsci.org
Previous

How Jaguar Plans To Save Itself
Next

China’s Auto Takeover: BYD Vs. Tesla And The Battle For EV Supremacy