How Peer Research Defined My Company’s Marketing Strategy

My favorite section of Brand Scientist is their market data, a curated grouping of market survey charts that gives me a benchmark for the entire industry.

• I used marketing budget survey data to define what our budget should be as a percentage of ROI to make the case to our CFO for why we needed a larger marketing budget.

• We then allocated budget strategically by identifying the most successful channels and tactics our peers are currently using

• Based on their industry data, we decided to focus heavily on targeted email marketing and paid social campaign tactics

• We defined conversion rate targets and success metrics based on industry their benchmark data

Knowing what my peers are doing gave me the data I needed find more budget, allocate that budget, and measure success. 

Leveraging Brand Scientist’s benchmark data provided clarity and confidence in my strategic decisions—ultimately enhancing the return on our marketing investment.

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