VP, Integrated Marketing & Brand Strategy
Location: Carlsbad, CA
Salary: $270,000 - $300,000
Job link: https://www.linkedin.com/jobs/view/4153472577
The VP, Integrated Marketing & Brand Strategy at Vuori will lead the brand’s global narrative, shaping its market positioning and long-term growth. This executive role involves driving high-level storytelling, aligning brand identity with business goals, and executing multi-season strategies across global markets. The VP will collaborate with product, marketing, and eCommerce teams to develop innovative campaigns, optimize go-to-market strategies, and leverage consumer insights to enhance engagement and brand loyalty. The ideal candidate will have over 12 years of experience in brand strategy and integrated marketing, strong leadership skills, and expertise in data-driven decision-making. This role offers a salary range of $270,000–$300,000 plus bonuses and benefits, including health insurance, retirement plans, and fitness perks.
Company: Vuori
Vuori, founded in 2015 by Joe Kudla, is an American activewear brand headquartered in Carlsbad, California, that specializes in performance apparel inspired by the coastal California lifestyle. The company offers a range of products for men and women, integrating elements of fitness, surf, sport, and art into their designs. Vuori emphasizes ethical manufacturing processes and durable materials suitable for both athletic activities and everyday wear. As of 2023, the brand operates 40 retail stores across major U.S. markets and has expanded its presence through partnerships with retailers like Nordstrom and REI. In November 2024, Vuori secured an $825 million investment led by General Atlantic and Stripes, valuing the company at $5.5 billion. citeturn0search1turn0search3turn0news13
