Head of Marketing & Sales, Business Innovation and Growth

Location: Washington, D.C.

Job link: https://www.linkedin.com/jobs/view/4161094746

This position will lead multi-channel B2B marketing and sales strategies to drive customer acquisition, revenue growth, and brand visibility. Reporting to the Chief Business Innovation and Growth Officer, this role is responsible for go-to-market positioning, demand generation, and lifecycle management to achieve APA’s ambitious five-year growth plan. The leader will oversee digital and traditional marketing efforts, CRM strategies, content marketing, and sales operations, while managing a high-performing team and external agency partners. This position requires 15+ years of experience in B2B marketing and sales, expertise in account-based marketing (ABM), data analytics, CRM, and automation tools, and a strong background in strategic leadership and international market expansion. Ideal candidates will have a data-driven approach, an entrepreneurial mindset, and proven success in corporate marketing and sales execution.

Company: American Psychological Association

The American Psychological Association (APA) is the leading scientific and professional organization representing psychology in the United States, with over 146,000 members including researchers, educators, clinicians, and students. Founded in 1892, the APA is dedicated to advancing the creation, communication, and application of psychological knowledge to benefit society and improve lives. The organization sets ethical standards, accredits psychology programs, publishes influential research through its extensive portfolio of journals and books, and advocates for policies that promote mental health, education, and scientific research. Headquartered in Washington, D.C., the APA plays a crucial role in shaping the future of psychology through its commitment to education, public awareness, and professional development.