Sr. Product Marketing Manager, Monetization & Growth

Location: New York, NY | Denver, CO | Remote

Salary: $147,000 - $212,000

Job link: https://www.builtinnyc.com/job/sr-product-marketing-manager-monetization-growth/309894

Gusto is hiring a Senior Product Marketing Manager, Monetization & Growth to optimize pricing, packaging, and cross-sell/upsell strategies that drive customer revenue growth. This highly cross-functional role collaborates with Product, Engineering, Sales, Marketing, and Customer Success to design and execute data-driven growth initiatives. Responsibilities include developing compelling positioning, launching monetization initiatives, running integrated campaigns, and leveraging customer insights to influence strategy. The ideal candidate has 8+ years of experience in product marketing, growth marketing, or strategy (MBA a plus), strong analytical and storytelling skills, and a proven track record of successful go-to-market execution. Compensation ranges from $147,000 - $180,000 (Denver/remote) to $173,000 - $212,000 (SF/NYC), with hybrid work expectations in select office locations.

Company: Gusto

Gusto, formerly known as ZenPayroll, is a San Francisco-based company founded in 2012 that provides cloud-based payroll, benefits, and human resource management software for U.S. businesses. The platform offers services such as full-service payroll, health benefits, 401(k) retirement plans, and compliance management, aiming to simplify complex administrative tasks for small to medium-sized businesses. As of 2023, Gusto serves over 300,000 businesses nationwide, processing tens of billions of dollars in payroll annually. The company has raised approximately $718 million in funding over nine rounds from 82 investors, achieving a valuation of $9.5 billion. Gusto's mission is to help businesses take care of their hardworking teams by providing an integrated platform that automates and simplifies payroll, benefits, and HR processes.