Director, Casino Growth Marketing

Location: Boston, MA

Job link: https://builtin.com/job/director-casino-growth-marketing/4010219

DraftKings is hiring a Director of Casino Growth Marketing to lead a team in developing and executing data-driven digital marketing strategies focused on acquisition and retention. This role involves managing media buys, optimizing digital campaigns (Paid Social, Programmatic, Paid Search), and leveraging analytics to drive engagement across DraftKings’ suite of products. The ideal candidate has 10+ years of experience in media buying or acquisition marketing, including 5+ years in leadership roles, with expertise in A/B testing, bidding algorithms, cohort analysis, and mobile attribution. Strong analytical skills, Excel proficiency (SQL a plus), and experience collaborating with creative, brand, and product teams are essential. This Boston-based position offers a salary range of $169,600 - $212,000, plus bonuses, equity, and benefits, with potential gaming license requirements.

Company: DraftKings

DraftKings, founded in 2012 by Jason Robins, Matthew Kalish, and Paul Liberman, is a prominent American company specializing in daily fantasy sports and sports betting. Headquartered in Boston, Massachusetts, DraftKings initially gained attention as a daily fantasy sports provider before expanding into the sports betting market following the 2018 Supreme Court decision that allowed states to legalize sports wagering. The company offers a wide range of online betting options, including traditional sports wagers, daily fantasy contests, and casino games, accessible through its user-friendly platform. DraftKings has established partnerships with major sports leagues and teams, enhancing its visibility and credibility within the industry. As of 2025, DraftKings holds a significant share of the U.S. sports betting market, competing closely with FanDuel, and continues to innovate in the rapidly evolving landscape of online gaming and sports entertainment.