Lead Product Marketing Manager

Location: New York, NY

Salary: $164,000 - $246,000

Job link: https://www.builtinnyc.com/job/lead-product-marketing-manager/311081

Zocdoc is hiring a Lead Product Marketing Manager to drive product adoption, value propositions, and go-to-market strategies for its innovative healthcare solutions. This high-impact, cross-functional role collaborates with Product, Sales, and Marketing teams to develop messaging, positioning, and launch strategies that resonate with patients and providers. The ideal candidate has 7+ years of product marketing experience, particularly in B2B technology and enterprise audiences, with strong skills in market research, data analysis, and strategic communication. The role offers a competitive NYC salary range of $164,000 - $246,000, along with hybrid work, unlimited PTO, 100% covered health benefits, 401(k) match, parental leave, and wellness perks.

Company: Zocdoc

Zocdoc, founded in 2007 by Cyrus Massoumi, Nick Ganju, and Dr. Oliver Kharraz, is a New York City-based digital healthcare marketplace that enables patients to find and book in-person or virtual medical appointments. The platform allows users to search for healthcare providers based on specialty, location, insurance acceptance, and availability, offering verified patient reviews and the ability to fill out medical forms online ahead of time. Initially launched for dentists in Manhattan, Zocdoc has expanded nationwide, covering over 2,000 cities and serving millions of patients monthly. The service is free for patients, with healthcare providers paying to advertise their appointment slots. In response to the COVID-19 pandemic, Zocdoc introduced telehealth services, allowing patients to connect with doctors via video consultations. As of 2021, the company secured $150 million in Series E funding led by Francisco Partners, bringing its total funding to approximately $376 million and valuing the company at $1.8 billion. Zocdoc continues to innovate in the healthcare industry by enhancing accessibility and convenience for both patients and providers.