Chief Marketing Officer

Location: New York, NY

Salary: $200,000 - $350,000

Job link: https://builtin.com/job/chief-marketing-officer/3818325

WeWard is hiring a Chief Marketing Officer (US) to drive growth, acquisition, branding, partnerships, and data-driven strategies for its mobile app. Reporting to the CEO, this high-impact role involves leading multi-channel paid marketing campaigns ($500K+ budgets), optimizing KPIs (CPI, CPA, LTV), expanding strategic partnerships, and managing a high-performing marketing team. The ideal candidate has 7+ years of experience in mobile app marketing, a data-driven mindset, creative problem-solving skills, and a passion for scaling businesses. This New York-based hybrid role (2 days remote) offers a competitive salary ($200K-$350K + bonuses + stock options), 100% covered health insurance, 25 days PTO + federal holidays, 401(k), commuter benefits, and even a walking allowance. The role includes one annual trip to Paris for collaboration with the global team.

Company: WeWard

WeWard is a free mobile application designed to motivate individuals to walk more by offering financial rewards, fostering community connections, and supporting various causes. By tracking users' steps, the app converts physical activity into "Wards," a virtual currency that can be redeemed for cash via PayPal or Venmo, gift cards from over 100 top brands, or donated to partnered charities. WeWard also enhances user engagement through gamified features such as challenges, leaderboards, and collectible WeCards, encouraging friendly competition and sustained activity. As of 2025, the app boasts a community of over 20 million users across 29 countries, collectively increasing their daily steps by an average of 24%. This increased activity has led to more than $20 million transferred to users and over $1 million donated to charitable organizations, underscoring WeWard's commitment to promoting health, community involvement, and environmental sustainability.