Email Marketing Manager, NA Business Marketing

Location: New York

Salary: $76,000 - $141,000

Job link: https://www.linkedin.com/jobs/view/4161185287

The Email Communications Manager at TikTok’s North America Business Marketing (NABM) team will develop and optimize B2B email campaigns to engage and grow Key Account advertisers using HubSpot and internal CRM tools. The role involves creating compelling content, implementing A/B testing, personalizing campaigns, and analyzing performance to refine targeting strategies. The ideal candidate should have at least two years of experience in email marketing, strong writing skills, proficiency in HubSpot, and expertise in segmentation and automation. Preferred qualifications include strategic thinking, data-driven decision-making, and the ability to scale B2B email strategies while collaborating across teams. Compensation ranges from $76,000 to $141,000 annually, with eligibility for bonuses, stock units, and a comprehensive benefits package, in an inclusive and innovative work environment.

Company: TikTok

TikTok is a globally popular short-form video platform that allows users to create, share, and discover engaging content across various genres, including entertainment, education, dance, and lifestyle. Launched by ByteDance, TikTok has become a cultural phenomenon, leveraging advanced AI-driven algorithms to personalize user experiences and maximize engagement. The platform empowers creators, brands, and businesses with innovative tools for content creation, advertising, and monetization, making it a key player in digital marketing and social media trends. With a mission to inspire creativity and bring joy, TikTok fosters a diverse and inclusive community, connecting millions of users worldwide through immersive and interactive video content.