Senior Director, Demand Generation

Location: Boston, MA

Job link: https://www.linkedin.com/jobs/view/4158729425

The Sr. Director of Demand Generation at Recorded Future will lead global demand generation efforts to drive pipeline growth and revenue through strategic marketing initiatives. This role involves developing and executing multi-channel marketing campaigns, optimizing digital strategies, and enhancing account-based marketing (ABM) to target enterprise accounts. The position requires close collaboration with sales, product marketing, and executive teams, with a strong focus on pipeline metrics, data-driven decision-making, and continuous optimization. Candidates should have at least 10 years of B2B marketing experience, particularly in SaaS and cybersecurity, along with expertise in marketing technology platforms like Marketo and Salesforce. Success will be measured by pipeline growth, improved conversion rates, reduced customer acquisition costs, and stronger marketing-sales alignment.

Company: Recorded Future

Recorded Future, founded in 2009 by Christopher Ahlberg and Staffan Truvé, is a leading cybersecurity firm headquartered in Somerville, Massachusetts. Specializing in threat intelligence, the company offers the Recorded Future Intelligence Cloud, a platform that delivers comprehensive insights into adversaries, infrastructure, and potential targets by analyzing data from the open web, dark web, and technical sources. Serving over 1,900 clients across 75 countries, including 45 government entities and more than half of the Fortune 100 companies, Recorded Future has established itself as a critical resource in cybersecurity. In September 2024, Mastercard announced its intention to acquire Recorded Future for $2.65 billion, aiming to integrate its advanced threat intelligence capabilities into Mastercard's fraud prevention and cybersecurity services. citeturn0search0turn0news13