SVP, Brand & Franchise Management

Location: Century City, CA and moving to Burbank, CA

Salary: $281,500 - $377,600

Job link: https://www.linkedin.com/jobs/view/4162588790

The Senior Vice President of Brand & Franchise Management at National Geographic will lead the development and execution of a global brand strategy, ensuring alignment with the company’s mission and business objectives. Reporting to the President of National Geographic Content, this role will collaborate with Disney’s corporate divisions and the National Geographic Society to integrate branding across various consumer touchpoints, oversee joint-venture brand management, and drive brand awareness initiatives. The SVP will spearhead major brand campaigns, such as the Nat Geo/Disney Earth Month campaign, while managing audience engagement research and franchise strategy. This role requires proven leadership in global brand management, strong cross-functional collaboration skills within large matrixed organizations, and a deep passion for storytelling, exploration, and conservation.

Company: National Geographic

National Geographic is a globally recognized media brand dedicated to exploration, science, education, and storytelling. Founded in 1888 by the National Geographic Society, it has evolved into a multi-platform organization producing award-winning content across television, print, digital, and social media. Now part of The Walt Disney Company, National Geographic offers documentary films, television programming, a renowned magazine, and immersive storytelling experiences that highlight nature, wildlife, history, and cultural exploration. With a commitment to conservation and scientific discovery, National Geographic inspires audiences worldwide through cutting-edge journalism, photography, and educational initiatives. Its mission remains to ignite curiosity, promote environmental stewardship, and share the wonders of the world with future generations.