VP, Growth Marketing

Location: USA

Salary: $200,000 - $260,000

Job link: https://www.linkedin.com/jobs/view/4147672051

The Vice President of Growth Marketing at MyFitnessPal will lead strategic initiatives to drive user acquisition, engagement, retention, and revenue growth. Reporting to the Chief Marketing Officer, this role will oversee performance and lifecycle marketing, leveraging data-driven insights, AI, and emerging trends to optimize campaigns. The VP will collaborate with cross-functional teams, including Product, Engineering, and Data Science, to align marketing strategies with user needs and product improvements. The position requires 15+ years of experience in growth marketing, expertise in digital marketing channels, and proficiency in analytics tools such as Amplitude and Tableau. Additionally, this leader will build and mentor a high-performing team while fostering an innovation-driven approach to maximize MyFitnessPal’s market impact.

Company: MyFitnessPal

MyFitnessPal, founded in 2005 by Mike Lee, is a leading health and fitness platform that offers comprehensive tools for tracking nutrition and physical activity. The platform provides access to an extensive database of over 14 million foods, enabling users to monitor their calorie intake and macronutrient distribution. In 2015, MyFitnessPal was acquired by Under Armour for $475 million, and later sold to private equity firm Francisco Partners in 2020 for $345 million. The app integrates with various fitness devices and applications, such as Garmin Connect, Fitbit, Samsung Health, and Apple Watch, to provide a seamless user experience. Available on Android and iOS devices, MyFitnessPal continues to empower users worldwide to achieve their health and fitness goals through personalized insights and community support.