Director, Marketing

Location: New York, NY

Job link: https://builtin.com/job/director-marketing/3857863

January is seeking a Director of Marketing to build and lead its marketing function, elevating its brand in the consumer finance and fintech space. Reporting to the VP of Business Operations and Business Development, this role will develop marketing strategies, drive brand awareness, enhance sales alignment, and improve employer branding to attract top talent. The ideal candidate has 8+ years of B2B marketing experience, preferably in high-growth Series B-D tech companies, with expertise in account-based marketing, digital campaigns, and event execution. Strong proficiency in marketing automation platforms (HubSpot, LinkedIn) and data-driven decision-making is essential. This New York-based position offers the opportunity to shape January’s market positioning while collaborating closely with sales, product, and client success teams.

Company: January

January is a company dedicated to transforming consumer finance by addressing inefficiencies in credit systems. Their data-driven platform emphasizes empathy, aiming to rebuild trust between creditors and borrowers while guiding individuals toward improved financial futures. By integrating real-time monitoring, January enhances transparency for creditors and offers supportive solutions for borrowers, leading to increased repayment rates. This human-centric approach has garnered positive feedback from both parties, reflecting January's commitment to fostering financial well-being through innovative technology. 