Senior Digital Marketing Manager

Location: New York, NY

Salary: $125,000 - $144,000

Job link: https://www.builtinnyc.com/job/senior-digital-marketing-manager/309679

Alloy is hiring a Senior Digital Marketing Manager to lead digital strategy, demand generation, and account-based marketing (ABM) campaigns targeting financial services decision-makers. This role involves executing multi-channel digital campaigns, optimizing web and email strategies, managing paid media (LinkedIn Ads, Google Ads), and leveraging ABM to drive high-value account engagement. The ideal candidate has 7-10 years of B2B digital marketing experience, expertise in marketing automation (Marketo, HubSpot), SEO, and website optimization, and a strong analytical mindset. Experience with Salesforce, website CMS platforms, and agency/vendor management is essential. This high-impact role offers a salary range of $125,000 - $144,000, plus equity, perks, and benefits, with opportunities to grow as the company scales.

Company: Alloy

Alloy provides a comprehensive identity and fraud prevention platform designed to help financial institutions and fintech companies automate and manage customer onboarding, fraud detection, Anti-Money Laundering (AML) compliance, and credit underwriting processes. By integrating various sources of risk intelligence, Alloy enables organizations to verify customer identities, monitor transactions, and assess credit risk throughout the customer lifecycle. This approach allows businesses to optimize growth while minimizing risk, ensuring a seamless and secure experience for their clients.