Designing Brand Identity (Fourth Edition) is a comprehensive guide that outlines a universal five-phase process for building and managing a successful brand identity. Covering research, strategy, design, application, and governance, the book provides a structured approach for brand managers, marketers, and designers. This edition includes over 30 new case studies and updates on modern branding trends such as social media, mobile experiences, and virtual brands. With practical insights and real-world examples, it serves as a valuable resource for those looking to create, maintain, and evolve a strong brand identity.

The Luxury Strategy by Jean-Noël Kapferer and Vincent Bastien is a definitive guide to managing luxury brands, providing a unique blueprint for success in the high-end market. The book distinguishes between luxury and premium brands, challenging traditional marketing principles and offering insights into the unique business models that drive profitability in the luxury sector. Through case studies of brands like Ferrari, Louis Vuitton, and Chanel, the authors unveil the strategies that have transformed small family businesses into global luxury powerhouses. This fully revised edition also explores the impact of digital developments and social media on luxury branding, making it an essential resource for anyone in the industry.

The Physics of Brand explores how brands create value by interacting with people across time and space, offering a fresh perspective on customer experience and brand value. Through neuroscience, economics, and systems thinking, the book challenges conventional branding wisdom and introduces three key models—the Time Model, Space Model, and Jacob’s Ladder Model—to assess and enhance brand engagement. It emphasizes the importance of first impressions, emotional connections, and time spent with a brand as indicators of brand strength. Using real-world case studies from companies like Patagonia and KIND, this book provides actionable insights for leaders seeking to improve customer experience and build stronger, more valuable brands.

Denise Lee Yohn’s What Great Brands Do explores how iconic companies like Apple, Nike, and Zappos built their brands through intentional strategies rather than luck or a single visionary leader. Drawing from 25 years of consulting experience, Yohn presents a brand-as-business approach that strengthens brand identity, improves company culture, and boosts profitability. The book outlines seven key principles that top brands consistently follow, supported by case studies from companies like GE, IKEA, and Chipotle. Packed with actionable strategies for business leaders, What Great Brands Do serves as a practical blueprint for building a powerful and lasting brand.

In Brand Storytelling, Miri Rodriguez explores how businesses can use storytelling to deepen brand engagement and foster long-term loyalty. Rather than focusing on product benefits, brands should highlight how customers’ lives change because of them, shifting from a "hero" to a "sidekick" approach. The book provides a step-by-step guide to crafting compelling narratives, aligning brand messaging with customer values, and maintaining a consistent voice across departments. With insights from top brands and real-world case studies, Rodriguez emphasizes the power of authentic storytelling over automation, helping businesses build emotional connections that drive lasting success.

In The Brand Gap, Marty Neumeier presents a unified theory of brand-building, bridging the gap between strategic and creative approaches. He explains how a “charismatic brand” becomes essential to consumers and outlines five key disciplines for effective branding. The book explores the changing competitive landscape, the role of collaboration, and the impact of design on customer experience. With practical insights and a concise, engaging format, The Brand Gap provides a clear roadmap for building and managing strong, influential brands.

In Belonging to the Brand, bestselling author and futurist Mark Schaefer highlights why community is an untapped marketing strategy with enormous potential. He explains how social media, content marketing, and community-building are converging to redefine how brands engage with consumers. Through research, case studies, and expert insights, Schaefer provides a practical guide to building brand communities that foster deep psychological connections, drive loyalty, and offer measurable ROI. With a special focus on how Gen Z views community differently, this book is a must-read for marketers looking to create long-term brand engagement in a rapidly evolving digital landscape.

Activate Brand Purpose explores how companies can turn their stated purpose into meaningful action that resonates with both employees and consumers. With today’s socially conscious consumers expecting brands to advocate for causes they care about, businesses must move beyond surface-level purpose statements and create real cultural movements. The book provides a proven framework for embedding purpose into company culture, ensuring authenticity and engagement both internally and externally. By demonstrating genuine commitment to a cause and taking action, brands can build stronger relationships, enhance trust, and drive long-term loyalty.